Forget about Twitter, Instagram, and Facebook. Linkedin is where the money is. Linkedin is the most extensive business-to-business social network in the world. So, if you want to be there and you want to be successful on Linkedin, that’s important that you have an excellent Linkedin profile.
Why is Linkedin Profile Important?
A LinkedIn profile is job-hunting 101. It’s a way to introduce yourself professionally without ever meeting someone in person, and it’s a way to showcase your skills and experience to potential employers. LinkedIn isn’t just for job hunters – it’s a great networking tool and a way to stay up-to-date on industry news. In short, having a LinkedIn profile is essential for anyone who wants to build their professional network or advance their career.
- First, LinkedIn is one of the most popular social networking platforms for professionals, with over 610 million users worldwide. This means there’s a good chance that your potential employer or future boss is already on LinkedIn – and if they’re not, they’re likely to be looking for candidates on the platform.
- Second, LinkedIn allows you to control the narrative of your career. You can highlight your skills and experience in a way that best showcases your strengths, and you can use the platform to share your accomplishments with your professional network.
- Finally, LinkedIn is more than just an online resume – it’s also a great networking tool. By connecting with other professionals in your field, you can stay up-to-date on industry news and developments and find mentors or sponsors who can help you advance your career. In short, there are many good reasons to have a LinkedIn profile – so if you don’t already have one, now is the time to create one!
Critical Factors for Good Linkedin Profile
LinkedIn is a business-oriented social networking service. Many employers will look at your LinkedIn profile before they decide to interview you. To have a good shape, we want to review some key factors.
Your profile picture is fundamental because, based on your profile picture, people will want to connect with you, offer you business proposals, or maybe offer you a job. If you need a profile picture or if it needs to be updated, then you have to work on that. So, what do you need to have a good profile picture?
Well, the first thing is that it has to be a close-up. Look into the camera, smile, have a neutral background, and dress appropriately. Wear minimal jewelry or accessories and certainly no headwear or no sunglasses.
These are things to avoid in your profile picture.
These photos are not appropriate. Someone is sitting in a car, not looking into the camera, with bad lighting; the guy with the big cigar and the lady with glasses are probably somewhere on holiday; the photo with alcohol is definitely NO. These pictures could work on Instagram, but they are not suitable for LinkedIn because you need a professional look on LinkedIn.
So how do you know that your profile picture is good?
- Your LinkedIn profile picture should be a close-up of your head and shoulders. This way, people can see your face.
- It should be a professional photo, not a casual snapshot. This means no selfies or pictures with friends.
- Dress like you would for an interview or day at work. You want to look polished and put together.
- Сhoose a recent photo. You don’t want potential employers to be surprised when they meet you in person, and you look different than your photo.
- You could ask colleagues, friends, or family members for advice.
With these tips in mind, you can be confident that your LinkedIn profile picture is making the best first impression.
Update Your Background
Another thing you can do is update your background picture on LinkedIn because few people do that or know that, and standard by default, that is a little bit boring. So you can edit that, and it’s straightforward, and it helps you to get an even more professional look on LinkedIn. Here is an example of a background picture. This woman is a market researcher and strategist and communicates that perfectly in this excellent background picture. So make it work for you.
Look at Your Headline
Your headline is the piece of text that comes below your name. And your headline, you have to see that as an ad, as the title of an ad. It has to draw people into your profile and make them want to read more about you. By default, LinkedIn uses your job title there. There’s nothing wrong with that, but sometimes that can be boring, like a “marketing assistant,” “sales manager,” or whatever. So here’s a simple rule that you can use to enhance to make your title better on LinkedIn. And that is, just using your job function, company name, most important keywords, and then the Zing factor.
You have your job title and company name, but adding crucial keywords is also imperative. Why is that? Because when people go on LinkedIn, they often try to find specific profiles. They use the search option to find certain profiles. Now think of the keywords people use to see you and incorporate those in your title. For instance, if you are a marketing manager or a marketing professional and you have experience with SEO or with email marketing. It’s essential to use the words “SEO and email marketing” in your title. And then the Zing factor. That surprises people; that could be a conversation starter explaining more of what you stand for. It’s something to draw attention to.
This is a headline in a profile: “Communication Trainer, Coach, and Partner at Expert Academy.” Someone included the essential keywords like Trainer and Coach and Communication and the company Expert Academy. Zing is helping people in their professional growth.
Here is another awesome headline from Tim Queen. He managed to get all the critical keywords in the headline and make it attractive and teasing. “Marketing and branding strategist, keywords speaker, YouTuber, and founder.”
The summary is the piece of text that you can find below your title in your resume format 2023. In your outline, you can explain what your skills are, and strengths are. For instance, if you are a salesperson or a sales manager, then you can explain in the summary how you can help other people, how you can help businesses to grow, or what solutions you can offer to them. So in your outline, you can add social proof. Now that is very, very strong. You can add links to your website, blog, or SlideShare. You can even add YouTube videos there. And it’s effortless to do it. Let me show you how it works.
So you have a summary. There you can add a link to your webpage and a link to a YouTube video. So when you click there, people can watch the YouTube video inside the LinkedIn application. Adding external media is super easy. Just click the pencil to edit your profile, scroll down to the summary section, and there are upload buttons for files and links. And as you can see, you get the preview and can change the title and description if you want. And that’s just it.
Don’t Make These 5 LinkedIn Profile Mistakes!
Your LinkedIn profile is one of the essential tools for networking and finding new opportunities. That’s why ensuring that your profile is up-to-date and error-free is vital. Here are five things to avoid:
Not Tailoring Your Profile to Your Target Audience
Your LinkedIn profile should be written with your target audience. Whether you’re looking for a new job or attracting new clients, make sure your profile reflects the type of person or company you want to connect with.
Failing to Use Keywords
LinkedIn is a search engine, meaning potential connections will often find your profile by searching for keywords related to your industry or skillset. Ensure to include relevant keywords throughout your profile, including in your headline, summary, and skills section.
Omitting Your Contact Information
One of the most frustrating things about LinkedIn is trying to contact someone who needs to include their contact information on their profile. If you want people to be able to reach you, include your email address and phone number. You can also include links to your website or blog.
Posting an Unprofessional Photo
First impressions matter; your profile photo is often the first thing people will see when they come across your profile. Make sure to choose a professional photo that reflects the image you want to project. Avoid pictures that are cropped oddly, essential headshots, or photos with distracting backgrounds.
Neglecting Your Activity Feed
Your activity feed is a great way to show potential connections professionally what you’re interested in and what you’re up to. Keep it from becoming a dormant part of your profile by neglecting to post updates regularly. Instead, use it as an opportunity to share relevant articles, start discussions, and showcase your expertise.